personal preference art : Automated electronic personal preference
An automated electronic personal preference & proxy network, that captures and exchanges personal profile information via an electronic means using network infrastructure is provided. Users may update preferences electronically. Permissions are generated in accordance with users permissions. Providers may enter an omnibus contract with an electronic agent, allowing various features such as cross-provider data transfer. An automated regulatory compliance engine is disclosed. An automated activity and offer engine is disclosed, to facilitate relevant offerings to users, and to automatically deepen user profiles. A violation engine for enforcing the contracts and regulations in an automated fashion is disclosed. Various other aspects are also disclosed.
Marketing messages are delivered from providers to users using a variety of channels. Examples include, telephone, web, e-mail, SMS, direct mail, instant message, cellular telephone, fax, and various others. Currently, users are inundated with solicitations from providers. Various regulatory structures have been or are being implemented to provide users with some control over the solicitations they receive. Various example regulations, such as the "do not call lists", and others, are detailed further below. Given the immense quantity of marketing messages directed to users, users are becoming more and more likely to reject most or all solicitations, rather than wade through the morass of offers received. Many users would be happy to receive marketing messages from reputable companies for goods or services in which they are interested. Reputable providers would generally be pleased to avoid sending unwanted marketing messages to users who are not interested, thus targeting their marketing budget to those who may be genuinely interested. Once users gain control over the solicitations they receive, they may be more likely to be receptive to those offers. Thus, resolving the problem of unwanted solicitation is likely to benefit both providers and users.
It is currently possible, with substantial effort, for a user to contact a provider to indicate the user's preference about solicitations via one or more channels. Reputable companies generally provide opt-in and/or opt-out procedures for receiving marketing messages of any kind. However, disreputable providers may be apt to send additional unwanted messages once they receive a "live" response from a user, indicating the e-mail address, telephone number, fax number etc, as being received by a real person.
The regulatory environment continues to change, offering users protection from various types of communication (as well as potential confusion as to how to affect such protection), as detailed further below. However, given the vast number of providers, multiplied by the differing regulatory regimes for each channel type, a user attempting to tailor their marketing receptiveness faces a daunting task. There is therefore a need in the art for an automated electronic personal preference and proxy network.
© 2004-2005 Freshpatents.com.
Marketing messages are delivered from providers to users using a variety of channels. Examples include, telephone, web, e-mail, SMS, direct mail, instant message, cellular telephone, fax, and various others. Currently, users are inundated with solicitations from providers. Various regulatory structures have been or are being implemented to provide users with some control over the solicitations they receive. Various example regulations, such as the "do not call lists", and others, are detailed further below. Given the immense quantity of marketing messages directed to users, users are becoming more and more likely to reject most or all solicitations, rather than wade through the morass of offers received. Many users would be happy to receive marketing messages from reputable companies for goods or services in which they are interested. Reputable providers would generally be pleased to avoid sending unwanted marketing messages to users who are not interested, thus targeting their marketing budget to those who may be genuinely interested. Once users gain control over the solicitations they receive, they may be more likely to be receptive to those offers. Thus, resolving the problem of unwanted solicitation is likely to benefit both providers and users.
It is currently possible, with substantial effort, for a user to contact a provider to indicate the user's preference about solicitations via one or more channels. Reputable companies generally provide opt-in and/or opt-out procedures for receiving marketing messages of any kind. However, disreputable providers may be apt to send additional unwanted messages once they receive a "live" response from a user, indicating the e-mail address, telephone number, fax number etc, as being received by a real person.
The regulatory environment continues to change, offering users protection from various types of communication (as well as potential confusion as to how to affect such protection), as detailed further below. However, given the vast number of providers, multiplied by the differing regulatory regimes for each channel type, a user attempting to tailor their marketing receptiveness faces a daunting task. There is therefore a need in the art for an automated electronic personal preference and proxy network.
© 2004-2005 Freshpatents.com.
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