Thursday, August 17, 2006

personal preference art : Importance of Art in People's Daily Lives:

Art plays a very important role in the lives of the Chinese people. Six in ten respondents say that they are frequently willing to spend a little more money for an item of their preferred designs than an equally functional counterpart. An overwhelming majority of the Chinese people give serious thought to color and style when purchasing a commodity. Most of those interviewed think that the way they dress and decorate their homes are important to them. And nearly seven in ten Chinese households (67%) have works of art displayed.

From further interviewing the 67% of the respondents, two important characteristics of the public's general art preferences surfaced: 1. Chinese people give much more weights to the harmony of artworks displayed in their homes than their personal preferences when selecting artworks, and 2. Most Chinese prefer newer objects as collectibles, and like arts of modern styles better than those of traditional styles.

Though art plays an important part in the lives of the Chinese people, their actual participation in making art in its conventional sense remains very low. Only 2% of the total respondents say that they frequently spend their leisure time in painting, drawing, or doing graphic arts.

Specific Art Preferences of the Public:

Moving to the specific art preferences of the public, the general agreement that has characterized the previous summary disappeared partially. The public agrees on many matters of artistic taste, and rightfully disagrees on others.

In general, a large majority of respondents like Chinese paintings better than Western paintings. They prefer paintings in which colors are blended rather than separated. They name blue, green, and white as the most popular colors of the Chinese people. They favor paintings that have festive mood instead of serious mood. They believe that paintings should serve some higher goals. And overwhelmingly, they share the agreement that they like paintings that depict outdoor scenes and natural settings.

To a lesser degree, paintings of domestic animals are favored over wild animals. Spring is selected as the most favorite season of the public. Paintings of famous figures received moderate preference over those of ordinary people. Posed portraits, rather than other paintings of people, are better viewed by most respondents. Simplicity in art is passably preferred. And nudity in paintings is disfavored but not rejected.

Respondents are evenly divided on matters of shades of colors, paintings of exaggerate or imaginary objects, specific outdoor scenes, textured surfaces vs. smooth surfaces, and seeing or not seeing brushstrokes on canvas. In addition, most Chinese will not take a stand on their preferred size of a painting on the basis of the question per se. And a majority of respondents have no decided opinions on paintings of religious themes.

by Komar and Melamid Studio

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